I hardly ever eat donuts, let alone donut holes, but I signed up for a DONUT HOLE-DER the minute I saw this video. You might too. Watch the journey. Experience the fantasy. Dispense a donut hole — from your hip, any time, anywhere.
Our client, Sam Holland, a product-design engineer and the helmsman behind our favorite hardware collective, Informal, had a vision. The vision came from his belly, landed in his head, and did not leave until he invented the DONUT HOLE-DER, aka Object Holder and Dispenser, patent application number 19/696,463. It holds and dispenses donut holes.
Sam has boldly, baldly positioned it to be licensed by the behemoth donut purveyor upon which American Runs. Yet despite a heartfelt, grass-roots campaign, the company has not yet deigned to acknowledge the DONUT HOLE-DER. Stay tuned. And watch the dramatic story of one product’s journey from fleeting fantasy to junk-food juggernaut.